1. Marketing AI Agent

To efficiently reach potential customers, it's necessary to target customers who are likely to purchase your products or services. Marketing activities directed at customers without needs are often wasteful and unsuccessful. However, identifying which customers to focus on from a large customer list beforehand is a challenging task. To meet the expectation of easily targeting customers without complex analysis, provided you have customer-related data at hand, we have implemented a marketing AI agent this time. Anyone with basic Python knowledge should be able to implement it without much difficulty. The secret to this lies in the latest framework "smolagents" (1), which we introduced previously. Please refer to the official documentation for details.

2. Agent Predicting Potential Customers for Deposit-Taking Telemarketing

Let's actually build an AI agent. The theme is "Predicting potential customers for deposit-taking telemarketing with an AI agent using smolagents." As before, by providing data, we want the AI agent itself to internally code using Python and automatically display "the top 10 customers most likely to be successfully reached by telemarketing."

While the coding method should be referenced from the official documentation, here we will present what kind of prompt to write to make the AI agent predict potential customers for deposit-taking telemarketing. The key point, as before, is to instruct it to "use sklearn's HistGradientBoostingClassifier for data analysis." This is a gradient boosting library, highly regarded for its accuracy and ease of use.

Furthermore, as a question (instruction), we specifically add the instruction to calculate "the purchase probability of the 10 customers most likely to be successful." The input to the AI agent is in the form of "prompt + question."

Then, the AI agent automatically generates Python code like the following. The AI agent does this work instead of a human. And as a result, "the top 10 customers most likely to be successfully marketed to" are presented. Customers with a purchase probability close to 100%! Amazing!

"Top 10 customers most likely to be successfully marketed to"

In this way, the user only needs to instruct "tell me the top 10 customers most likely to be successful," and the AI agent writes the code to calculate the purchase probability for each customer. This method can also be applied to various other things. I'm looking forward to future developments.

3. Future Expectations for Marketing AI Agents

As before, we implemented it with "smolagents" this time as well. It's easy to implement, and although the behavior isn't perfect, it's reasonably stable, so we plan to actively use it in 2025 to develop various AI agents. The code from this time has been published as a notebook (2). Also, the data used this time is relatively simple demo data with over 40,000 samples, but given the opportunity, I would like to try how the AI agent behaves with larger and more complex data. With more data, the possibilities will increase accordingly, so we can expect even more. Please look forward to the next AI agent article. Stay tuned!

1) Introducing smolagents, a simple library to build agents, Aymeric Roucher, Merve Noyan, Thomas Wolf, Hugging Face, Dec 31,2024
2) https://github.com/TOSHISTATS/AI-agent-for-Marketing_20250125/blob/main/AI_agent_for_Marketing_20250125.ipynb

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At the end of last year, a new AI agent framework called "smolagents" was released from Hugging Face (1). The code is simple and easy to use, and it even supports multi-agents. This time, I actually created a data analysis AI agent and tried various things. I hope it will be helpful.

1. Features of "smolagents"
The newly released "smolagents" has features that existing frameworks do not have. 1) First, it has a simple structure. You can execute an AI agent by writing 3 to 5 lines of code. It's perfect for those who want to start with AI agents. 2) Also, since it was released by Hugging Face, there are already a huge number of open-source models on the Hub. You can easily call and use them. Of course, it also supports proprietary models such as GPT4o, so you can use it for both open and closed models. 3) Finally, when you execute an agent, python code is generated and acted upon. Therefore, you can use the assets of the vast Python ecosystem, which is very convenient. Especially for those who specialize in data analysis like me, it is a perfect framework because you can use Python libraries such as sklearn.

2. An Agent for Predicting Credit Card Defaults

Now, let's actually build an AI agent. The theme is "AI agent by smolagent predicts credit card defaults". Normally, when building a default prediction model, you would code using machine learning libraries such as sklearn, but this time, I want to give it data and have the AI agent itself code internally using Python and automatically display the default probabilities of the first 10 customers.

For how to write the code, please refer to the official documentation , but here I would like to present what kind of prompts I actually wrote to make the AI agent predict defaults. The point is to specifically instruct it to "use sklearn's HistGradientBoostingClassifier for data analysis". This library is highly evaluated for creating machine learning models with high accuracy and ease of use. This is domain knowledge of data analysis, but by including that knowledge in the prompt, we expect to obtain higher accuracy.

Furthermore, as a question, I will add an instruction to specifically calculate "the default probability of 10 customers". The AI agent is input in the form of "prompt + question".

Then, the AI agent automatically generated the following Python code. Normally, this is what I would write myself, but the AI agent does it for me. And as a result, the default probabilities for 10 people are also shown. Amazing!

In this way, the user only needs to instruct "use sklearn to calculate the default probability", and the AI agent writes the code to calculate the default probability for each customer. And you will be able to make default predictions for each customer. I tried it with default prediction this time, but I think it can be covered to the probability in any business, such as marketing, customer churn and human resources. I'm looking forward to future developments.

3. Impressions after using "smolagents" for the first time

Until now, I used LangGraph to implement AI agents. I liked it because I could make various detailed settings, but it was necessary to code each of state, tool, node, edge, etc., and I felt that the hurdle was high for beginners to start with. After implementing it with "smolagents" this time, I found that if I coded according to the template, it would run by writing a few lines, so anyone could start. Of course, it fully meets the needs of AI developers, so I plan to actively use it in 2025 to develop various AI agents. I have published the code this time in a notebook (2). Please look forward to the next AI agent article. Stay tuned!

(1) Introducing smolagents, a simple library to build agents, Aymeric Roucher, Merve Noyan, Thomas Wolf, Hugging Face, Dec 31,2024
(2) AI-agent-to-predict-default-of-credit-card-with-smolagent_20250121

Marketing AI agents for customer targeting in telemarketing can also be easily implemented using the new library "smolagents." This looks promising!

I tried using the new AI agent framework "smolagents". The code is simple and easy to use, and I recommend it for AI agent beginners!